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Buffalo Technology Signs Distribution Contract with Esprinet S.p.A.
06/06/2007


Milan, 6th June -  Buffalo Technology, leading global provider of innovative wireless networking, storage, multimedia and memory solutions, and Esprinet S.p.A., leading distributor of consumer IT products in Italy and Spain, announce today their commercial partnership aimed at the immediate distribution of the whole product portfolio of Buffalo Technology in Italy.

“Buffalo’s worldwide leadership is already consolidated (being the rising star of worldwide Distribution, wireless technology leader and Number One of the consumer Network Attached Storage (NAS) market), but the company’s activities in Italy started just recently. The great results achieved in the first 6 months of activity with our partners (650+ resellers) allow us to share an optimistic view about the development of our presence in this market” said Nino Patané, responsible for Italian Market Development for Buffalo Technology. “Esprinet S.p.A. fills a key position for the development of Buffalo’s channel in Italy: this distribution contract will boost our presence in this market to a new dimension.”.  Buffalo Technology put their trust in Esprinet for their excellent logistics, the efficient IT infrastructure and their outstanding capability to address and support the channel through a winning mix of a highly appreciated online platform and a wide portfolio of reseller services.

“We are very proud that Buffalo selected  Esprinet to support them in this strong expansion phase of their brand on the Italian market. Our interest towards Buffalo arises from the requests of our customers, asking for new, not devalued, high quality solutions with competitive pricing. Our partnership with Buffalo Technology allows us to strengthen our offer, targeting both the SME and the digital living application markets” comments Matteo Restelli, Country Manager Esprinet Italy.

Buffalo’s product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry leading AOSS™ (AirStation One-Touch Secure System™) technology, users can simply build a secure wireless network at home or in the office at the push of a button.

The Award wining line of Storage solutions include the Network Attached Storage (NAS) - TeraStation for SME/SOHO and LnkStation for Home users ; external storage offer  DriveStation for desktop solution and MiniStastion for portable solution. Also for the digital home environment, Buffalo  offer LinkTheater a  multimedia player.
Products  on the Buffalo line can combine to  offer  a unique integrated WLAN, Storage and  multimedia solution.

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Esprinet S.p.A. (MTAX, PRT) 
Esprinet is a leading distributor of consumer IT and electronic devices with seats both in Italy and Spain, with more than 40.000 reseller customers and more than 500 marketed brands in its portfolio.By reaching 2,22 billion Euro turnover in 2006 the Group consolidates its primacy both in Italy and Spain (5th in Europe).  With its sales model based on internet (www.esprinet.com), unique in this sector, Esprinet is particularly focused on the distribution of technology to resellers serving SMEs. Along with its core business, Esprinet is also active in the distribution of electronic components (Comprel) as well as in the sales of consumer electronics to individuals (www.monclick.it).

About Buffalo Technology

Buffalo is a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005 and 2006 (In-Stat).

Buffalo's product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry-leading AOSS™ (AirStation One-Touch Secure System) technology, users can simply build a secure wireless network at home or in the office at the push of a button.

The company's storage solutions are addressing the needs of both the individual and the business, providing a versatile line of USB flash drives, portable and desktop hard drives and cost-effective network attached storage (NAS) solutions. Including its multimedia players, Buffalo is unique in offering integrated WLAN, storage and multimedia solutions for the digital home environment.

Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.

Headquartered in Japan, Buffalo Technology has offices in the UK, Ireland, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.

Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.

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